Markup Margin Calculator

What this calculator does

The Markup Margin Calculator helps you move between cost, selling price, margin, markup, and profit without rebuilding the formulas manually each time.

It is useful for ecommerce teams, freelancers, agencies, distributors, and anyone who needs to check whether a price actually supports the desired profitability.

Margin and markup are not the same

Markup compares profit to cost, while margin compares profit to selling price. Because each percentage uses a different base, a 50 percent markup does not equal a 50 percent margin.

This tool shows both numbers so you can speak accurately with finance, sales, or merchandising teams and avoid pricing misunderstandings.

Ways to use it

• Analyze an existing cost and selling price to see profit, markup, and margin.
• Start from cost and a target margin to determine the minimum selling price to quote.
• Start from cost and a target markup when your pricing rules are markup-based.
• Work backward from a final selling price to see the highest cost you can accept at a target margin.

Practical pricing advice

Keep all amount inputs in the same currency and remember that this calculator is intentionally neutral about taxes, payment processing, shipping, discounts, and overhead. Add those costs into your base figures when they matter.

When a business cares about margin targets, use the margin modes. When a workflow is built around cost-plus pricing, use the markup mode so the resulting selling price matches the rule you are actually following.